1、 Habitual colors of packaging paper boxes

Color has a strong psychological impact on consumers, causing them to form corresponding associations. When using color, this should be fully considered. Below is an explanation of common packaging box color habits.

① Non staple food paper boxes: commonly used bright and light colors. If blue and white are used to indicate cleanliness, hygiene, coolness, etc; Red, orange, yellow represent sweetness, aroma, freshness, etc; The antique and solemn color scheme represents the mellow aroma and long history of fine wine. They are all very beneficial in promoting appetite.

② Cosmetics paper box: commonly used with soft intermediate colors. If peach red, pink, light rose red are used to represent fragrance, softness, nobility, etc; Sometimes black is used to indicate the solemnity of certain male cosmetics.

③ Children's product paper box: commonly used bright and eye-catching solid colors or contrasting colors to represent vividness, liveliness, etc.

④ Pharmaceutical paper boxes: commonly used in simple cool and warm colors. If green or cold gray are used to indicate tranquility, anti-inflammatory, pain relief, etc; Warm colors such as red, orange, yellow, etc. indicate nourishment, nutrition, excitement, etc; Black indicates toxicity; Red and black color blocks represent highly toxic substances, etc;

⑤ Textile category paper box: commonly used hierarchical relationship of black, white, and gray, seeking contrast in harmony; Women's textiles often use bright and elegant colors.

Packaging colors are based on people's associations and color habits, and are highly exaggerated and varied in order to seek novelty. The psychological effects of color are complex and often vary depending on different countries, regions, ethnicities, religious beliefs, and so on.

2、 Emotional expressions of different colors

Color is the result of the visual effects of different wavelengths of light, and there is no such thing as "emotion". However, we live in an environment where colors constantly leave a deep impression on people. Numerous facts have proven that different colors can have different psychological and physiological effects on people, and there are differences based on factors such as age, gender, experience, ethnicity, and environment. Therefore, packaging decoration design should fully consider the abstract expression rules of colors with different feelings, so that colors can better reflect the attributes of goods, adapt to consumer psychology, and meet the needs of different consumer levels in the target market.

1、 The warmth and coldness of colors

Red, orange, and yellow are warm colors that are easy to associate with the sun, flames, etc., creating a sense of warmth; Blue and blue are cool colors that are easy to associate with ice, snow, the ocean, clear springs, etc., creating a sense of coolness. In addition, there is another concept of warmth and coldness, that is, adding white to general colors tends to be cold, and adding black tends to be warm. For example, cold colors are often used for beverage packaging, and warm colors are often used for white wine packaging. The feeling of warmth and coldness in color is most influenced by hue.

2、 The lightness and lightness of colors

The lightness of colors is mainly determined by their brightness. Generally, light colors with high brightness and cool hues feel lighter, with white being the lowest; Dark colors with low brightness and warm hues feel heavy, with black being the heaviest. Colors with the same brightness and high purity have a light texture, while cool colors appear lighter than warm colors. In decoration design, colors with low brightness and purity are generally used at the bottom of the picture to show stability; For children's product packaging, it is advisable to use colors with high brightness and purity to provide a light and pleasant sensation.

3、 The sense of distance in color

Colors on the same plane can make people feel prominent and closer, while others make people feel hidden and farther away. The sense of advancement and retreat in this distance mainly depends on brightness and hue, usually warm colors are closer and cool colors are farther; Bright colors are close, dark colors are far away; Solid color is close, gray is far away; Bright colors are close, blurry colors are far away; Colors with strong contrast are closer, while colors with weak contrast are farther away. Bright and clear warm colors are beneficial for highlighting the theme: fuzzy and dark cool colors can complement the theme.

4、 Taste sensation of color

Color plays an important role in enhancing the taste of food packaging. When people see red candy packaging, they will feel a strong sweetness; When you see light yellow on a cake, you will feel a milky aroma. Generally speaking, red, yellow, and white have a sweet taste; Green has a sour taste; Black has a bitter taste; White and green have a salty taste; Yellow and beige have a milky aroma. Using packaging with corresponding colors for different flavors of food can stimulate consumers' desire to purchase and achieve good results.

5、 The luxurious and simple sense of color

Clear colors with high purity and brightness, such as red, orange, yellow, etc., have a strong sense of luxury, while dark colors with low purity and brightness, such as blue, green, etc., appear simple and elegant. The former can be used for gift and craft packaging; The latter can be used for pharmaceuticals. At the same time, the amount of hue also plays a certain role, with more hues appearing gorgeous and less hues appearing simple.

The above-mentioned emotional effects of color can make packaging paper boxes more attractive, highlight the typical features of products, and expand and promote product sales.